The Tin Shed

Patagonia recently launched a site called The Tin Shed if you want to do a little daydreaming about outdoor adventures to come. Many outdoor gear companies have professional athletes they take care of. In exchange the athletes travel the world exploring and pushing the limits of their sport. The payoff for the company is a site like The Tin Shed. Patagonia’s marketing team sees the value in spreading the word on their products by stimulating their customers sense of adventure. It’s a great strategy on their part that has been paying off for years. And you and I get to enjoy all the cool stories that come out of it.

So as soon as the boss shuts the door this morning, or when you get home, take a minute to check the site out. It’s a great way to see for yourself that there are still places on this blue planet of ours to be explored.

Add comment September 8th, 2008